106 – Madison Avenue Hatter, Albertus Swanepoel


Albertus Swanepoel

Albertus Swanepoel

Albertus Swanepoel is a hat designer from South Africa who has been working in New York for several years, and has collaborated with some of the biggest designers in the world on many of the most memorable runway shows.

Questions raised: Why don’t more people wear hats, and is it a growing or a shrinking business? Does e-commerce work for hats? What is the state of fashion in South Africa right now? What does traveling do for the perspective of a fashion designer? Do accessories designers fit well into the CFDA’s matrix of members? Is it possible for the CFDA to help or even understand brands that are worth less than a million dollars? Why is there a warthog on Albertus’ website?


“Having engagements be the end goal of a social media strategy is like having looking be the end goal of cooking. The goal of social media strategy is to drive sales.” – Seth Friedermann