118 – Clothed In Cool

Clothed In Cool

Clothed In Cool

Charles Beckwith and Seth Friedermann chat over Skype about…

  • How important is content creation in selling fashion?
  • How to think about building an e-commerce website in a more holistic sense?
  • Charles tries out “mass customization” and hits a wall.
  • How do you know that the ad agency isn’t just telling you what you want to hear?
  • Does trying to “stay relevant” keep you from being clothed in cool?
  • Who are the trendsetters today? Are they really just the same people they were yesterday?
  • How insane is aspiration luxury as a strategy for new and small brands?
  • Marketing vs. Branding… and yes, it’s important.

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