Clothed In Cool
Charles Beckwith and Seth Friedermann chat over Skype about…
- How important is content creation in selling fashion?
- How to think about building an e-commerce website in a more holistic sense?
- Charles tries out “mass customization” and hits a wall.
- How do you know that the ad agency isn’t just telling you what you want to hear?
- Does trying to “stay relevant” keep you from being clothed in cool?
- Who are the trendsetters today? Are they really just the same people they were yesterday?
- How insane is aspiration luxury as a strategy for new and small brands?
- Marketing vs. Branding… and yes, it’s important.
- King Content: Monster or Hero? (BoF / GQ Style)