Bayard Winthrop, American Giant CEO
Vertically integrated Made In USA brand American Giant has become an icon in the movement to “make it here.” Founder and CEO Bayard Winthrop is the man who hired a former Apple engineer to design their first sweatshirt, and has driven the company to be consistently best-in-class among the new generation of Made In USA brands.
“I think that if you’re asking a customer to make an exception for you because you are a U.S.-made brand, I think you are never going to get out of first gear. At the end of the day we owe our customers the right to make a decision based on fit and quality. And after that, after clearing all of those hurdles, if they want to support American Giant because we are an American-made brand, that’s awesome. That’s fantastic. But I owe it to my customer to compete on fit and quality and value first, because that’s what they ought to be making their decision on.” – Bayard Winthrop