142 – Understanding Influencers with Brittany Hennessy

Brittany Hennessy

As the Director of Influencer Talent in the Hearst Branded Content Studio, Brittany Hennessy connects influencers with brands for collaboration. The content they produce is featured by dozens of Hearst publications, including Elle, Cosmopolitan, Harper’s Bazaar, Esquire, Seventeen, and Redbook. Influencer marketing is a hot business right now. Brittany shares how she cuts through some of the noise to see the players and the field.

Brittany and her husband Alexander are the Co-Founders of CreatorsCollective, which provides advice to influencers and brands about how to work with each other.

“I think it works best when all of the pieces work together. People are very quick to move all their money into influencer marketing, or pull all their money from TV. It works best when it’s all a cohesive plan. And I think that’s the struggle most people have, is they can’t figure out how to make everything work together.” – Brittany Hennessy

Also, Charles discusses his recent work with the Save The Garment Center. STGC is a non-profit which protects the critical infrastructure of the New York fashion industry. They have a new position paper on the future of the garment industry. Join STGC as a member [here].

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