164 – Retaining Customers To Increase Profitability


Retaining Customers

Richard R. Shapiro is the Founder and President of The Center For Client Retention. Richard has spent decades studying how to keep customers coming back to stores. This is rather important, considering how much it costs to get them in the door in the first place.

“I’m a believer in technology, as long as it enhances the customer relationship.” – Richard R. Shapiro

Richard is the author of two books on the subject, The Welcomer Edge: Unlocking The Secrets To Repeat Business and The Endangered Customer: 8 Steps To Guarantee Repeat Business.

“When you have a relationship, it’s not a guarantee, but it is kind of that glue that helps retain that customer.” – Richard R. Shapiro

The conversation covers both brick and mortar and e-commerce strategies and brings up powerful insights about how to bridge those experiences well.

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