167 – Charlie Cole of Tumi Goes Deep on E-Commerce Strategy


Charlie Cole

Charlie Cole is the Chief Digital Officer at Tumi and recently became the Chief Global Officer at parent company Samsonite Holdings. So… this episode is about accessories, specifically luggage, and how these giant companies approach selling it.

This is also a crossover episode with our sister show Fashion Is Your Business, so you’ll hear hosts from both series asking questions in this episode.

“We’re a product company first. And now we have to create innovative ways to push that product into the medium that we manage, and that’s what I think a lot of digital leaders fall down, is they think they are the dog instead of the tail.” – Charlie Cole