168 – Smart Shelves Sell For You – Perch interactive


Perch Interactive

Trevor Sumner, CEO of Perch Interactive, talks about how the use of their smart displays can result in a “30-80% sales lift while driving 5-10X customer engagement.” Perch uses sensors in their display units to provide customers with product information and an interactive experience. The company was part of an early class at the New York Fashion Tech Lab. Their in-store technology helps hybridize the brick and mortar and online customer¬†experience, moving us closer to that seamless experience everyone seems to want to move toward.

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