Sara Rotman is the Chief Brand Officer at sustainability-focused clothing brand Les Lunes, and she is rebranding Les Lunes while it rolls down the highway. Such action would not typically be advisable without a full stop, but Sara is a professional, and in this interview, you’ll certainly hear why.
“We are all about strong opinions and soft clothes.”
Sara’s background is in art direction and marketing design, which began in the music industry, developing album covers and running photoshoots for record labels, and then evolved into a strategy career for advertising agencies. She founded her own agency, servicing major clients from Nina Ricci to Carolina Herrera to Tory Burch. After 20 years she sold the agency she started and has gone looking for new challenges, which led her to Les Lunes. She discusses her approach to helping established brands change their message and approach to consumers to cope with a changing marketplace.