It’s South American Fashion Podcast this week, as we talk with Carlos Jereissati, CEO of Iguatemi, about how his company manages and promotes the most popular malls in Brazil. The conversation covers a bit of South American fashion and a lot of insight on Brazillian fashion culture.
“The mall industry in Brazil is a very different industry from the U.S. First, because our cities are designed differently. They’re much more dense and vertical cities, comparable more to the Asian type of cities than the typical American cities, especially when you think about the suburbs and where the malls started in the U.S. So, we are more in downtown areas, very dense, and we became this meeting point for people. And half of what we have inside our malls are leisure, lots of restaurants, lots of services like fitness centers. We have live theater exhibition areas. So, it’s a much more alive environment that has retail in it, and it’s become very much a part of life in the cities of Brazil.” – Carlos Jereissati
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