189 – Merchandising Superstar Joseph Cicio On Macys, Business, Joan Rivers, and The Royals


Joseph Cicio

In the mid-1970s the Macys flagship store’s main floor was decorated with bedsheet patterns and bargain bins of dinnerware. The man who changed it, and changed much of how merchandising and retail works is Joe Cicio.

“When you’re distinctive through merchandising, you become an attraction.”

Joseph Cicio

Joseph Cicio – Friends Bearing Gifts (Amazon)