191 – New Selling Dynamics for New Brands


selling dynamics

A lingerie brand and an accessories brand, both relatively new companies, both selling some wholesale and some direct to consumer, both making a name for themselves in the marketplace. This is a conversation with Aaron Luo, CEO of Caraa (which is designed by Carmen Chen Wu), and Thistle and Spire founders Lily Chen and Maggie Bacon. Their approaches to the redefined marketplace and new selling dynamics, despite existing in relatively disparate product sectors, are remarkably aligned.

Caraa – http://www.caraasport.com/
Thistle and Spire – https://www.thistleandspire.com/

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