In the mid-1970s the Macys flagship store’s main floor was decorated with bedsheet patterns and bargain bins of dinnerware. The man who changed it, and changed much of how merchandising and retail works is Joe Cicio.
It’s South American Fashion Podcast this week, as we talk with Carlos Jereissati, CEO of Iguatemi, about how his company manages and promotes the most popular malls in Brazil. The conversation covers a bit of South American fashion and a lot of insight on Brazillian fashion culture.
“The mall industry in Brazil is a very different industry from the U.S. First, because our cities are designed differently. They’re much more dense and vertical cities, comparable more to the Asian type of cities than the typical American cities, especially when you think about the suburbs and where the malls started in the U.S. So, we are more in downtown areas, very dense, and we became this meeting point for people. And half of what we have inside our malls are leisure, lots of restaurants, lots of services like fitness centers. We have live theater exhibition areas. So, it’s a much more alive environment that has retail in it, and it’s become very much a part of life in the cities of Brazil.” – Carlos Jereissati
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Kristy Caylor is one of the co-founders of the wildly influential luxury sustainable fashion brand Maiyet, as well as former President of Band of Outsiders. Kristy recently launched her latest business venture called ‘For Days,’ a new circular retail model that addresses the need for fresh basics without costing the environment. The premise is simple – endless access to new, 100% organic t-shirts, made in LA, starting at $4 each. Once you stain, rip, or wear-out a shirt, you just send it back to be recycled, and For Days will send you a new one.
In this interview she discusses the company’s interesting new approach to recycling textiles with the active involvement of consumers. She also talks about her experiences working with the World Economic Forum.
Sara Rotman is the Chief Brand Officer at sustainability-focused clothing brand Les Lunes, and she is rebranding Les Lunes while it rolls down the highway. Such action would not typically be advisable without a full stop, but Sara is a professional, and in this interview, you’ll certainly hear why.
“We are all about strong opinions and soft clothes.”
Sara’s background is in art direction and marketing design, which began in the music industry, developing album covers and running photoshoots for record labels, and then evolved into a strategy career for advertising agencies. She founded her own agency, servicing major clients from Nina Ricci to Carolina Herrera to Tory Burch. After 20 years she sold the agency she started and has gone looking for new challenges, which led her to Les Lunes. She discusses her approach to helping established brands change their message and approach to consumers to cope with a changing marketplace.
“You know, you think you’re speaking to a 25-year-old urban woman. Well, maybe you were 10 years ago, but that woman has grown up with the brand and she’s moved on, and she’s in the suburbs now, as an example. And the current 25-year-old urban woman maybe isn’t so aware, or interested… or believed that you’re her mother’s brand. And I think that’s sometimes not obvious to the brands that I’ve worked with in the past.” – Sara Rotman
Michele Gerber Klein is a philanthropist and the president of legacy clothing brand Joan Vass. She recently published an extensive new biography, Charles James: Portrait of An Unreasonable Man. It is the first full biographical work on Charles James, one of the most influential designers of the 20th Century. This interview with the biographer explores how the book came about and touches on several key periods of the designer’s life, as well as his major influences.
purchase Portrait of An Unreasonable Man on Amazon