159 – Navigating The Amazon… Marketplace

Elaine Kwon

Elaine Kwon used to help run Amazon Fashion. Now she is the founder of Kwontified, an e-commerce management and SAS firm. She and her partner Jordan Taylor consult from the points of “what is the best business model for me to use on Amazon” and “how do I grow my business on Amazon?”

Questions addressed in this episode include: What platform do you use to sell on Amazon? How do you get a “verified brand” on Amazon? How do you identify your products as eco-friendly for Amazon searches? What kind of qualities do you need to have on and to sell through Amazon? Are there minimums? Is Handmade at Amazon an Amazon version of ETSY? Will a customer forgo a discount on a product if they know they’re going to get free shipping?

“Just like how pure play brick and mortar is seen as outdated today, pure play e-commerce will be seen as outdated tomorrow. And I think that the way to really thrive in what retail is becoming is to adopt what we call the new retail values, which essentially is when you stop dividing the channels that you play on, but you really start integrating what that means for the consumer across the board. So, you’re taking online offline. You’re making sure that the experiences that the customers see online are consistent and have parity with what they’re seeing offline, and that the two are not separated.” – Elaine Kwon

158 – Factory 8 – The New Old Garment Factory

Anya Ferring

Anya Ferring is Factory8’s Product Development and Local Supply Chain Specialist. Factory8 helps designers and brands large and small manage a streamlined developed and Made In USA production process.

Factory8 References:

157 – Too Much Minimalism?

too much minimalism? bannerEliza Brooke is a writer at Racked, who recently wrote an article, “Why Does Every Lifestyle Startup Look the Same?” In the studio, she speaks with Charles Beckwith and Cathy Schepis about how minimalist design is probably the hardest style in which to design well, not just in clothing but in architecture, graphic design, and user interfaces.

“I just feel like we’re at an oversaturation point, where it’s kind of like if everything looks like this it doesn’t mean anything anymore.”
– Eliza Brooke

Eliza also wrote pieces titled “How to Sell a Billion-Dollar Myth Like a French Girl: The origins and consequences of everyone’s favorite Parisian fantasy” and “The Myth and Magic of California Style.” The conversation gets into this a bit as well.

Minimalism References:

156 – StartUp Fashion Brings A Fashion Posse

fashion posse

Nicole Giordano is the founder of the online designer community platform StartUp Fashion, where she helps designers figure out what’s next and how to keep moving forward with their businesses and brands. She has brought along a group of designers from the community to talk about what they do and how they collaborate through the StartUp Fashion platform.

Maggie Gillette is the founder of The Giving Bride, a specialty lingerie line for brides, which is making a big splash at bridal showers. Julia Ahrens is the founder of Miakoda, an ethical fashion label where she strives to get closer to the mark on making an impact with her clothing without making an impact with her clothing. Lisa Selwitz is an advertising world creative who started making a collection called Lily-Lark, which is all UV sun-protective parasols.

The discussion gets into thoughts on wholesale versus direct sales, how the designers define success, and how one gets into lingerie.

Fashion Posse References:

155 – Is It Fit To Wear?

fit to wear

A conversation with two designers whose businesses are very much about the fit of clothing. Melissa Mendez of Melissa Mendez Design Studio is a freelance technical designer who spends a lot of time working with clients who “just have an idea” and don’t know much about the engineering of clothing, helping them bring visions into reality. Kristen Allen’s label Exclusively Kristen is designed for women with ample bosoms who tend to look a little too provocative when putting on normal clothing items. She sought out to solve her own #bustygirlproblems and created a product line with a fiercely loyal following. Also in the discussion: email marketing advice and plus-size lingerie insights.

Fit To Wear References: