Recorded in front of a live audience in the O.N.S Clothing menswear store in Soho (71 Greene Street), a conversation first with Geo Hagan, content director at O.N.S Clothing, followed by O.N.S Creative Lab partner designers Abdul Abasi and Greg Rosborough of the Abasi Rosborough brand. Also joining the conversation, Sharifa Murdoch, co-founder of the Liberty Fairs trade show. Continue Reading
Richard R. Shapiro is the Founder and President of The Center For Client Retention. Richard has spent decades studying how to keep customers coming back to stores. This is rather important, considering how much it costs to get them in the door in the first place.
“I’m a believer in technology, as long as it enhances the customer relationship.” – Richard R. Shapiro
Richard is the author of two books on the subject, The Welcomer Edge: Unlocking The Secrets To Repeat Business and The Endangered Customer: 8 Steps To Guarantee Repeat Business.
“When you have a relationship, it’s not a guarantee, but it is kind of that glue that helps retain that customer.” – Richard R. Shapiro
The conversation covers both brick and mortar and e-commerce strategies and brings up powerful insights about how to bridge those experiences well.
Retaining Customers References:
Rick Helfenbein is the President and CEO of the American Apparel & Footwear Association, which is a trade association lobbying for the interests of roughly 350 companies and 1,000 brands in our nation’s capital.
This episode features a discussion about national trade policy as it relates to the fashion industry.
A roundtable discussion of the human components of the fashion industry. Panelists include Fashion Mingle founder Melissa Shea, Human B founder Boaz David, and Rachel Tobias from the Brooklyn Fashion + Design Accelerator.
Fashion Mingle is a community platform that was started in Austin, Texas, helping independent designers find contractors and suppliers in cities across the United States. Human B is a consulting firm which facilitates production. The Brooklyn Fashion + Design Accelerator is a part of Pratt Institute which serves as an accelerator and community hub for fashion businesses in Brooklyn.