REACH AND DEMOGRAPHICS: American Fashion Podcast is downloaded 60,000-80,000 times per month in an average month (4 episodes, 15,000-20,000 downloads each). In total, the show has been downloaded well over 1.5 million times.
The series was designed to function as a community radio station for the fashion industry, and has found an audience in precisely this direction. 96% of AFP listeners responding to a recent survey work in the fashion industry, 38% are fashion startup founders, 18% are lead designers or creative directors, 18% work in technical design and product development, 18% work for major fashion companies, 11% work in marketing or public relations, 11% work with accessories, 5% are buyers for a major retailer, 4% work in e-commerce operations.
If you want to reach people in the fashion business there are simply no other outlets which reach so many people at so many different levels of the industry.
MISSION: Our objective with the series since the beginning has been to help people in the fashion business understand our industry and how it works in a more holistic way, allowing people in various niches to see both the other niches and the larger picture.
PARTNERSHIPS: Options for partnerships vary
- simple promotion of a partner’s product or service through in-episode reads
- promotion of a partner’s product or service across the entire podcast network
- live event activations… we throw a really good party and pack the room with fashion people
Contact us to discuss a partnership.
Cathy Schepis advises luxury brands on strategy. She was most recently the President at the vertically integrated direct selling company Doncaster. Prior to that she was a Vice President of Design and Merchandising at Kate Spade & Company, Director of Design and Merchandising at Anne Klein Collection, and managed research and product for Federated Department Stores. She joined the show as co-host in 2016.
Charles Beckwith is an expert in the intersection between fashion, media, and technology. He created American Fashion Podcast as a way of promoting local sustainable fashion while Executive Director of the Fashion Media Center. Prior to that, he was the editor and publisher of the online fashion magazine modaCYCLE. He currently serves as Director of Communication for the non-profit Save The Garment Center, and a Founder and the Director of Innovation at MouthMedia Network.