REACH AND DEMOGRAPHICS: American Fashion Podcast is downloaded 60,000-80,000 times per month in an average month (4 episodes, 15,000-20,000 downloads each). In total, the show has been downloaded well over 2 million times.
The series was designed to function as “a community radio station for the fashion industry” and has found an audience in precisely this direction.
96% of AFP listeners responding to a recent survey work in the fashion industry, 38% are fashion startup founders, 18% are lead designers or creative directors, 18% work in technical design and product development, 18% work for major fashion companies, 11% work in marketing or public relations, 11% work with accessories, 5% are buyers for a major retailer, 4% work in e-commerce operations.
If you want to reach people in the fashion business there are simply no other outlets which reach so many people at so many different levels of the industry. Our listeners include designers, garment workers, CEOs, CFOs, CTOs, the directors of industry associations, major influencers, and so many others.
MISSION: Our objective with the series since the beginning has been to help people in the fashion business understand our industry and how it works in a more holistic way, allowing people in various niches to see both the other niches and the larger picture.
PARTNERSHIPS: Options for partnerships vary. Contact us to discuss a partnership.
Cathy Schepis advises luxury brands on strategy. She was most recently the President at the vertically integrated direct selling company Doncaster. Prior to that she was a Vice President of Design and Merchandising at Kate Spade & Company, Director of Design and Merchandising at Anne Klein Collection, and managed research and product for Federated Department Stores. She joined the show as co-host in 2016.
Charles Beckwith is an expert in the intersection between fashion, media, and technology. He created the American Fashion Podcast as a way of promoting local sustainable fashion while Executive Director of the Fashion Media Center. Prior to that, he was the editor and publisher of the online fashion magazine modaCYCLE and worked in film and television. He currently serves as Director of Communications for the non-profit Save The Garment Center, and a Co-Founder and the Director of Innovation at MouthMedia Network.