Category: Guides

  • 10 Trade Show Survival Tips For Fashion Designers

    10 Trade Show Survival Tips For Fashion Designers

    Whether you’re showing at Designers and Agents, Capsule, FFANY, Coterie, MAGIC, or anywhere else, if you are a fashion designer who wants to sell products at wholesale to retailers, here is a solid list of things to keep in mind. by Seth Friedermann and Charles Beckwith #1 – Don’t expect buyers to show up without…

  • Runway Show Bad? How To Prepare For A Runway Show…

    Runway Show Bad? How To Prepare For A Runway Show…

    The Runway Show Guide Why did we create this anti-runway show guide in 2015? A few years ago, we created a trade show guide for fashion designers. At the same time, we were seeing a lot of designers spending way too much money on runway shows when we knew that they were no longer effective…